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Pet911.co.zaPrivacy Policy

Privacy Policy

I. General Provisions 
These Privacy Policy Regulations (hereinafter - the Regulations) are an official document of Lumenfield LLC (hereinafter – the “Company” / “Operator”), and determine the procedure for processing and protecting information about individuals (hereinafter – Users) who use the services, information, services, programs (including loyalty programs) and products of the online store located at the domain name www.Pet911.co.za (hereinafter – the Site). Compliance with confidentiality is important for the Company, because the purpose of this Privacy Policy is to ensure the protection of the rights and freedoms of a person and a citizen in the processing of his personal data, including the protection of the right to privacy, personal and family secrets from unauthorized access and disclosure. We have developed a Privacy Policy that describes how we process personal data - any actions (operations) or a set of actions (operations) carried out with the use of automation tools or without the use of such tools with personal data, including collection, recording, systematization, accumulation, storage, clarification (update, change), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of personal data. Relations related to the processing of personal data and information about users of the Site are regulated by this Regulation, other official documents of the Operator and current legislation regarding the processing of personal data; conscientiousness; - compliance of the purposes of personal data processing with the purposes pre-determined and declared during the collection of personal data, as well as with the Company´s authority; conformity of the volume and nature of processed personal data, methods of personal data processing to the purposes of personal data processing.

This Privacy Policy governs any type of processing of personal data and information of a personal nature (any personally identifiable information and any other related information) about individuals who are consumers of the Company´s products or services. This Policy applies to the processing of personal data collected by any means, both active and passive, both through the Internet and without its use, from individuals located anywhere in the world.

II. Collection of Personal Data
The purpose of processing personal data is to fulfill the Operator´s obligations to Users regarding the use of the Site and its services. The processing of personal data of users is carried out with the consent of the subject of personal data to the processing of his personal data. Personal data means any information that belongs directly or indirectly to a natural person (subject of personal data) and that can be used to identify or contact a certain person. 

We may request personal data at any time when you contact the Company. 

The Company may use such data in accordance with this Privacy Policy. It may also combine such information with other information in order to provide and improve its products, services, content and communications. 

Below are some types of personal data that the Company may collect and how we may use such information. 

We may collect various data/information, including:

  • first and last name;
  • postal address;
  • phone number;
  • email address;
  • information about bank cards (name, card number).

Personal data may also include data additionally provided by Users at the request of the Operator in order to fulfill the Operator's obligations to Users arising from the contract for the provision of services. The Operator has the right, in particular, to request from the User a copy of an identity document or other document containing the name, surname, photo of the User, as well as other additional data, which, at the discretion of the Operator, will be necessary and sufficient for the identification of such User and will allow to exclude abuse and violation of the rights of third parties.

When you invite other people to our events and activities or invite them to communicate with us, the Company may collect personal data about these people, such as: first name, last name, date of birth, postal address, e-mail address and telephone number.

When processing personal data, we ensure the accuracy of personal data, their sufficiency, and in necessary cases, relevance in relation to the purposes of personal data processing.

III. Storage and Use of Personal Data
Users' personal data are stored exclusively on electronic media and processed using automated systems, except for cases where non-automated processing of personal data is necessary in accordance with the requirements of the law.

HOW WE USE YOUR PERSONAL INFORMATION
The personal data we collect allows us to send you messages about new products, special offers and various events. They also help us improve our services, content and communications. If you do not wish to be included in our mailing list, you can at any time opt out of the mailing by informing us at the indicated contacts for feedback, as well as making changes to your profile settings on the site. From time to time, we may use your personal data to send important messages containing information about changes to our terms, conditions and policies, and to confirm orders and purchases you have placed. Because such information is important to your relationship with the Company, you may not opt ​​out of receiving such communications. We may also use personal information for internal purposes, such as conducting audits, data analysis and various studies to improve the Company's products and services, as well as to interact with consumers. If you participate in a sweepstakes, contest or similar incentive, we reserve the right to use the personal data you provide to administer such programs.

Collection and Use of Non-Personal Information
We also collect personal data that does not allow us to directly associate it with a specific person. We may collect, use, transfer and disclose non-personal information for any purpose.

Below are examples of non-personal information we collect and how we may use it.

We may collect personal information such as: occupation information, language, postal code, unique device identifier, location and time zone in which a particular product is used to better understand consumer behavior and improve our products, services and communications.

We may also collect personal data/information about what a user is interested in on our website when using our other products and services.

Such personal data/information is collected and used to help us provide more useful information to our customers and to understand which elements of our site, products and services are most interesting.

For the purposes of this Privacy Policy, aggregate data is considered non-personal data/information.

If we combine non-personal information with personal information, such aggregate information will be treated as personal information until such time as such information is separated.

IV. Transfer of Personal Data
Users' personal data are not transferred to third parties, except for the cases expressly provided for in these Rules.
The processing of the User's personal data is carried out without a time limit in any legal way, including in personal data information systems with the use of automation tools or without the use of such tools.

The User agrees that the Operator has the right to transfer personal data to third parties, in particular to courier services, postal organizations, telecommunications operators, hosting, analytics and communication providers, and advertising partners listed in the "Behavioral Advertising" section, exclusively for the purposes specified in this Privacy Policy. Obligations to ensure the confidentiality of received information, in particular when using applications. Programs used by Users on the Site are hosted and supported by third parties (developers) who act independently of the Operator and do not act on behalf of or on behalf of the Operator. Users are obliged to familiarize themselves with the rules of service provision and the personal data protection policy of such third parties (developers) before starting to use the respective applications.

The operator blocks personal data belonging to the relevant User from the moment of the request or request of the User or his legal representative or the authorized body for the protection of the rights of the subjects of personal data for the period of verification in case of detection of unreliable personal data or illegal actions.

Disclosure of Information with Third Parties
In some cases, the Company may provide certain personal information and data to strategic partners who work with the Company to provide products and services, or to those who help the Company market products and services to consumers. We provide third parties with the minimum amount of personal data necessary only to provide the necessary service or carry out the necessary transaction. Personal information will be provided by the Company only for the purpose of providing consumers with products and services, as well as to improve these products and services and communications related to them. We do not sell your personal data for money. We may share limited personal data (such as hashed email addresses, cookie and device identifiers, and information about your interactions with the Site) with advertising partners to measure and improve our own advertising, as described in the "Behavioral Advertising" section below. Where applicable law requires your consent for such processing, we will only do so with your consent. To use your personal data for any other purpose, we will ask for your consent.

SERVICE PROVIDERS
Determining your interest in our products and services, conducting surveys aimed at studying our consumers or satisfaction with the quality of the service. Such companies undertake to protect your information regardless of the country of their location.

OTHER PERSONS
The Company may be required - in accordance with the law, court order, in court proceedings and/or on the basis of public requests or requests from government bodies in the territory or outside the territory of your stay - to disclose your personal data. We may also disclose personal data/information about you if we determine that such disclosure is necessary or appropriate for national security, law enforcement, or other matters of public importance. We may also disclose personal data/information about you if we determine that disclosure is necessary to comply with our terms and conditions or for the purposes of protecting our business and our users. Additionally, in the event of a reorganization, merger or sale, we may transfer any or all of the personal information we collect to the applicable third party.

V. Destruction of Personal Data
The user's personal data is destroyed when: - the User independently deletes data from his personal page using the "delete account" functionality available to the User through the profile settings; in the cases established by the contract of purchase and sale (offer); - when the subject of personal data withdraws consent to the processing of personal data.

IDENTIFICATION FILES (COOKIES) AND OTHER TECHNOLOGIES
The website, interactive services and applications, e-mail messages and any other communications on behalf of the Company may use identification files cookies and other technologies, such as: pixel labels (web beacons). Such technologies help us better understand user behavior, tell us which sections of our site have been visited by users, and measure the effectiveness of advertising and web searches. Information collected by cookies and similar technologies may constitute personal data under applicable law, and we treat it accordingly. Our goal in such cases is to provide a more convenient and personal interaction with the Company. For example, knowing your name, we can use it in our communications.

By knowing that anyone using your computer or device has purchased a particular product or used a particular service, we can ensure that advertising and email communications are more relevant to your interests. Ultimately, all this knowledge helps us provide you with the highest quality service. If you can disable cookies in the settings of the web browser or mobile device used by you. It should be noted that some functions of the website may not be available after disabling cookies. As with most websites, we collect some information automatically and store it in statistics files.

Such information includes Internet Protocol (IP) address, browser type and language, Internet service provider information, referring and exit pages, operating system information, date and time stamp, and visit information. We use such information to understand and analyze trends, administer the site, study user behavior on the site, and gather demographic information about our core user base in general. The Company may use such information for its marketing purposes. In some of our emails, we use interactive links to information posted on the Company's website. When users follow such links before they land.

Integrity and preservation of personal information
By interacting with the Company, you can easily keep your personal data and information up to date. We will retain your personal data and information for as long as necessary to fulfill the purposes described in this Privacy Policy, except when a longer retention period is required or permitted by law. We do not collect personal data about minors. If we become aware that we have received personal data about a minor, we will take steps to delete such information as soon as possible. We strongly encourage parents and other persons under the supervision of minors (legal representatives such as parents or guardians) to supervise minors' use of the Websites.

THIRD PARTY SITES AND SERVICES
The Company's websites, products, applications and services may contain links to websites, products and services of third parties. Our products and services may also use or offer products or services of third parties. Personal data and information collected by third parties, which may include information such as location data or contact information, is governed by the privacy practices of such third parties. We encourage you to review the privacy policies of such third parties. The Operator is not responsible for the actions of third parties who, as a result of using the Internet or Site Services, gained access to information about the User and for the consequences of using data and information that, due to the nature of the Site, are available to any Internet user.

COMPANY-WIDE USE OF YOUR PRIVACY
In order to ensure that your personal data is safe, we communicate privacy and security standards to the Company's employees and strictly monitor compliance with privacy measures within the Company.

PRIVACY QUESTIONS
If you have any questions about the Company's Privacy Policy or the Company's data processing, you can contact us using the contact details.

BEHAVIORAL ADVERTISING
We and our third-party advertising partners use information about your use of the Site to measure and optimise the performance of our online advertising campaigns. We and these partners use cookies, pixels and similar technologies to:

  • recognise your browser or device and determine whether you visited the Site, created a listing or completed another action after seeing our advertisement on another platform or website;
  • show you our advertisements on other platforms and websites after you have visited the Site (retargeting);
  • build audiences of people with similar interests who may be interested in the Site, so that we can show them our advertisements.

We may share information such as hashed (encrypted) email addresses, where available, and other online identifiers collected on the Site with these partners. This allows them to recognise you and deliver our advertisements across devices and browsers. We do not share the content of your listings, your phone number or your messages for advertising purposes. The partners we currently use for these purposes are:

You can also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance (https://optout.aboutads.info/), the Network Advertising Initiative (https://optout.networkadvertising.org/) or the European Interactive Digital Advertising Alliance (https://www.youronlinechoices.eu/), by disabling cookies in your browser, or by using the advertising settings of your mobile device (Limit Ad Tracking on iOS, Opt out of Ads Personalization on Android). Opting out does not mean you will stop seeing our advertisements; it means they will not be based on your interests.

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS (CCPA/CPRA)
This section applies to residents of California and supplements the rest of this Privacy Policy. In the last twelve (12) months we may have collected the following categories of personal information:

  • Identifiers — name, email address, phone number, account ID, IP address, cookie and device identifiers;
  • Commercial information — records of paid services purchased on the Site;
  • Internet or other electronic network activity — interaction with the Site and with our advertisements;
  • Geolocation data — approximate location, and the location you specify in a listing.

We collect this information from you directly, automatically from your device, and from our service providers. We use it for the purposes described in this Privacy Policy. We do not sell personal information for money. However, our disclosure of identifiers and internet activity to advertising partners (see "Behavioral Advertising") may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under California law. We do not knowingly sell or share personal information of consumers under 16 years of age.

California residents have the right to: (i) know what personal information we collect, use and disclose; (ii) request deletion of personal information; (iii) correct inaccurate personal information; (iv) opt out of the sale or sharing of personal information; (v) limit the use of sensitive personal information (we do not use sensitive personal information to infer characteristics about you); and (vi) not be discriminated against for exercising these rights.

Do Not Sell or Share My Personal Information. To opt out, email us at [email protected] with the subject "Do Not Sell or Share". Once we receive and confirm your request, we will stop selling or sharing your personal information. You may also use the industry opt-out tools listed in the "Behavioral Advertising" section. To exercise your other rights, email us at [email protected]. We will verify your request by matching the email address associated with your account and respond within 45 days. You may use an authorised agent to submit a request on your behalf.

ADDITIONAL INFORMATION FOR USERS IN THE EUROPEAN ECONOMIC AREA AND THE UNITED KINGDOM
This section applies if you are in the European Economic Area (EEA) or the United Kingdom and supplements the rest of this Privacy Policy. Lumenfield LLC is the controller of your personal data.

Legal bases. We process your personal data: to provide the Site and its services to you (performance of a contract); to keep the Site secure, prevent fraud and improve our services (our legitimate interests); to comply with legal obligations; and, for non-essential cookies, pixels, behavioral advertising and the sharing of your data with advertising partners, on the basis of your consent. You may withdraw your consent at any time; this does not affect the lawfulness of processing before withdrawal.

Your rights. You have the right to access your personal data, to have it rectified or erased, to restrict its processing, to data portability, and to object to processing based on our legitimate interests. You may object at any time, and for any reason, to the processing of your personal data for direct marketing, including profiling related to it. To exercise your rights, email us at [email protected]. You also have the right to lodge a complaint with your local data protection authority (in the UK — the Information Commissioner's Office, https://ico.org.uk/; in the EEA — see https://www.edpb.europa.eu/about-edpb/about-edpb/members_en).

International transfers. Your personal data may be transferred to and processed in countries outside the EEA and the UK, including the United States, where Lumenfield LLC and our service providers and advertising partners (including Meta Platforms, Inc. and Google LLC) process data. Where such transfers take place, we rely on appropriate safeguards, such as the European Commission's adequacy decisions (including the EU-U.S. Data Privacy Framework and its UK Extension, for certified recipients) or Standard Contractual Clauses.

CHANGES TO THIS PRIVACY POLICY
Last updated: October 2, 2026.

VI. User Appeals
Current legislation applies to this Privacy Policy and the relationship between the User and the Operator.

Users have the right to send their requests to the Operator, including requests regarding the use of their personal data, sending a withdrawal of consent to the processing of personal data in writing to the address specified in the General Provisions section of this provision, or in the form of an electronic document signed with a qualified electronic signature in accordance to the legislation of United Kingdom, and sent through the feedback form. The request sent by the User must meet the requirements established by the Rules for submitting requests to the Service and Support Service, namely, contain:

  • the number of the main document certifying the identity of the user or his representative;
  • information confirming the user's participation in relations with the Operator (in particular, the user id serial number or a short (subdomain) name replacing the id serial number);
  • signature of the User or his representative;
  • email address;
  • contact phone number.

The Operator undertakes to consider and respond to the User's request within 30 days from the date of receipt of the request.

OTHER
In everything else that is not directly reflected in the Privacy Policy, the Company undertakes to be guided by the norms and provisions of the law "On Personal Data" of this Privacy Policy.

The Company reserves the right to make any changes to the Policy at any time at its discretion in order to further improve the protection system against unauthorized access to personal data reported by Users without the User's consent. When we make material changes to the Privacy Policy, we will post a notice on our website along with the updated version of the Privacy Policy. This Policy does not apply to the actions of third-party Internet resources.
Lumenfield LLC